This video explores the backwards method that the schlock-and-sleaze exploitation studio American International Pictures employed to develop and market their features: instead of starting with the script, AIP would come up with an outlandish title (I Was a Teenage Werewolf or Ghost in the Invisible Bikini, for example), hire an artist to design an eye-catching poster, create a marketing campaign, use those elements to raise the cash in order to make the film, and only then… would they actually figure out what the story for the movie was.

Written, Narrated, Edited, and Animated by Andrew Saladino